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Strategic Management: Apple Inc. Case Study Essay
1090 Words5 Pages
Unit 1 Case Analysis: Apple Inc.
GB520 Strategic Human Resource Management
“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment” (Lamb, 1984: ix).
In 2008, Harvard Business Case…show more content…
The second step in the process of strategic management is the analysis of external environment, in which the organization operates in parallel with a model of industrial organization of strategic management, while decision-makers analyze the various components of the external organization, identifying key players, and were aware of the opportunities and challenges to the environment. This includes analysis rules, main competitors, economic trends, market trends, technology sector. Apple Inc. identified their important players in the PC market such as Dell, IBM, HP, Microsoft and Gateway. From time to time, they have partnered with some of their competitors, such as in the case with IBM and Microsoft. Apple made various changes in the role of the CEO and management several times over the years in efforts to increase revenue. They began to lose its competitive advantage and had a few missed opportunities that seemed to have caused enormous reduction in profits. Apple started with Wozniak and Jobs in leadership to Scully, Spindler and Amelio, and went back to Jobs, Apple looked at its internal organization to determine how they can have better assortment and increase profits again, starting with individual guidance and innovative ways of thinking. Apple Inc. started to open their markets to the publication of basic education and the desktop, reduce labor costs and reducing R & D. They set up new servers and kept all costs low. But unfortunate for them the revenue